Great Principles to Live By

Patricia Sellers posted an article up on her blog a few days ago about David Ogilvy, called by some "The Father of Advertising". In the article she shares the business advice David once told her. All of these are great, most of them strike to heart of humanity and leadership. Here are ones that relate most to me:

1. Remember that Abraham Lincoln spoke of life, liberty and the pursuit of happiness. He left out the pursuit of profit.
2. Remember the old Scottish motto: “Be happy while you’re living, for you are a long time dead.”
3. If you have to reduce your company’s payroll, don’t fire your people until you have cut your compensation and the compensation of your big-shots.
4. Define your corporate culture and your principles of management in writing. Don’t delegate this to a committee. Search all the parks in all your cities. You’ll find no statues of committees.
5. Stop cutting the quality of your products in search of bigger margins. The consumer always notices — and punishes you.
6. Bear in mind that the consumer is not a moron. She is your wife. Do not insult her intelligence.

I have six of the seven posted. I am not in advertising so I don't relate to that one specifically, the rest however are all great. They seem very relevant in today's tough market, with companies downsizing or looking to penny pinch. At the end of the day, good leaders will inspire others to to success.

Which ones do speak to you the most? Which ones would you add?